A Place Less Ordinary. A Pizza Less Ordinary. When Blue Moon Pizza opened in 2003, the basic idea was simple: Give people an everyday place that still feels special. Create a restaurant with simple but top-notch food, a fun, down-to-earth atmosphere, at reasonable prices. And oh yeah, how about a full-service bar? Pizza seemed like the perfect signature item, a sharing kind of food everybody loves, to which you can bring unlimited creative touches.