How to Build a Marketing Plan That Actually Works
Many small to medium sized businesses have no idea how much time or money they are spending on marketing, or whether their marketing efforts are even impacting their sales. They assume, and we all know what comes from making assumptions.
All too often, it’s easy to get caught up in tactics and strategies that end up becoming huge time and money wasters. Its also easy to become sidetracked by poor advice and piece-meal solutions that produce disappointing results.
In this enlightening session, Bryon and Kellie McCartney of Brilliant Lens Branding, Marketing and Social Media will show you how to stop making assumptions about your marketing, and how to build a marketing plan that actually works.
Only a small part of marketing is about being clever, creative or flashy. True marketing success comes down to five critical factors: understanding your current situation, knowing your audience, setting goals, developing effective strategies and tactics, and sticking to a budget.
Bryon and Kellie will not only walk you through these critical factors, but they will also spend time answering your specific questions. Worksheets and other resources will be provided so participants can make an accurate assessments of their current marketing efforts and begin planning.
As a result of this session, attendees will have a better understanding of what an effective marketing plan looks like, as well as how to evaluate marketing efforts to ensure that you come in on target and on budget. Please join us.